About Us

Executive Directors

Mr. Chen Jicheng (陳繼承先生)

Ms. Wang Shujin (王書錦女士)

Mr. Zhang Bei (張備先生)

Ms. Xue Yuchun (薛玉春女士)

Independent Non-Executive Directors

Mr. Li Guangdou (李光斗先生)

Mr. Peng Litang (彭禮堂先生)

Dr. He Weifeng (何威風博士)

Mr. How Sze Ming (侯思明先生)

×

Mr. Chen Jicheng (陳繼承先生)

Mr. Chen Jicheng (陳繼承先生), joined our Group in February 2011, was appointed as our Director on 18 February 2021 and was re-designated as an executive Director on 9 October 2023. He is also our chairman of the Board, chief executive officer and general manager. He is primarily responsible for the overall operations, strategic management, business development, and formulating our Group’s business operation plans. Mr. Chen is also our Controlling Shareholder and a chairman of our nomination committee.

Mr. Chen has accumulated over 12 years of experience in the brand, advertising and media industry. Mr. Chen has worked with Huashi Media as a deputy general manager from February 2011 to December 2013, as an executive director from December 2013 to August 2015, as a general manager since December 2013, and as chairman of the board of directors and chief executive officer since August 2015. Since December 2012, Mr. Chen has been appointed as an executive director of Huashi Chuangxiang. 

Ms. Wang Shujin (王書錦女士)

Ms. Wang Shujin (王書錦女士), joined our Group in May 2013 and was appointed as our Director on 18 February 2021 and was re-designated as an executive Director on 9 October 2023. She is also our deputy chairman of the board of directors and senior vice president. She is primarily responsible for the implementation of the business supervision on marketing and achievement of sales targets of our Group. Ms. Wang is a member of our remuneration committee.

Ms. Wang has accumulated over 13 years of experience in the advertising and media industry. From September 2009 to November 2010, she worked as a sales manager of Changrong Media Co., Ltd.* (昌榮傳媒股份有限公司), a company principally engaged in advertising design, production and agency services. From December 2011 to April 2013, she worked as a customer manager of Hubei Changjiang Television Broadcast and Advertising Co., Ltd.* (湖北長江廣電廣告有限公司), a company principally engaged in advertising design, production and agency services. Since May 2013, she has worked in Huashi Media with her initial positions held as a deputy general manager and her current position as deputy chairman of the board of directors and senior vice president.

Mr. Zhang Bei (張備先生)

Mr. Zhang Bei (張備先生), aged 34, joined our Group in March 2018 and was appointed as our Director on 18 February 2021 and was re-designated as an executive Director on 9 October 2023. He is also our financial supervisor. He is primarily responsible for daily financial matters, financial planning and formulation and supervision of internal control policies of our Group.

Mr. Zhang has over 12 years of experience in the accounting and financing industry. Since March 2018, Mr. Zhang has worked as a financial supervisor of Huashi Media and he was appointed as a director of Huashi Media in January 2021.

Mr. Zhang graduated from China University of GeoSciences (中國地質大學) in the PRC in June 2011 with a bachelor’s degree in engineering management (工程管理). He also received an associate-to-bachelor’s degree in accounting from Wuhan University of Science and Technology (武漢科技大學) in July 2015 and a master’s degree (distance learning program) in business administration (工商管理) from the Open University of Hong Kong in November 2015.

Ms. Xue Yuchun (薛玉春女士)

Ms. Xue Yuchun (薛玉春女士), joined our Group in December 2014 and was appointed as our Director on 18 February 2021 and was re-designated as an executive Director on 9 October 2023. She is also our general manager of the corporate planning department. She is primarily responsible for corporate planning of our Group and formulation of our Group’s corporate strategic planning.

Ms. Xue has over 10 years of experience in the branding, advertising and marketing industry. Prior to joining our Group, Ms. Xue worked as a customer service manager of Shanghai Lingsi Yuanjing Marketing Consultancy Co., Ltd.* (上海靈思遠景市場營銷顧問有限公司), a company principally engaged in marketing consulting, corporate management consulting and exhibition services from July 2012 to July 2013. Since December 2014, she has worked as a general manager of the corporate planning department of Huashi Media. She has been appointed as a director of Huashi Media since June 2016.

Ms. Xue graduated from University of Shanghai for Science and Technology (上海理工大學) in the PRC in June 2012 with a bachelor’s degree in advertising (廣告學).

Mr. Li Guangdou (李光斗先生)

Mr. Li Guangdou (李光斗先生), was appointed as an independent non_x0002_executive Director of our Company on 9 October 2023, and is primarily responsible for supervising and providing independent judgment to the Board. He is a member of our both audit committee and nomination committee.

Mr. Li has over 21 years’ of experience in the areas of brand image and marketing industry. Since April 2002, he worked as the chief planner at Beijing Huasheng Shidai Advertising Co., Ltd.* (北京華盛時代廣告有限公司), a company principally engaged in advertising design, production, agency and release and exhibition services. Since February 2006, he worked as the chief planner at Beijing Huasheng Zhiye Management Consultancy Co., Ltd.* (北京華盛智業管理諮詢有限公司), a company principally engaged in business management consulting, economic and trade consulting and technology promotion service.

Mr. Li graduated from Fudan University (復旦大學) with a bachelor’s degree in Journalism in July 1988. He is the author of a dozen of books on brand planning and marketing industry, including Insertioning (《插位》), Story Marketing (《故事營銷》), Second Half of Internet (《互聯網下半場》), Business Code in Three Kingdoms (《商解三國》), Sharing Economy (《分享經濟》), Blockchain Wealth Revolution (《區塊鏈財富革命》), Economic Growth Dual Circulation (《雙循環經濟學》).

Mr. Peng Litang (彭禮堂先生)

Mr. Peng Litang (彭禮堂先生), was appointed as an independent non-executive Director of our Company on 9 October 2023, and is primarily responsible for supervising and providing independent judgment to the Board. He is the chairman of our remuneration committee and a member of our both audit committee and nomination committee.

Mr. Peng has over 22 years experience in education industry. He worked at the law school of Huazhong University of Science and Technology (華中科技大學法學院) from May 2001 to present, initially as an associate professor (副教授) and was subsequently promoted as a professor (教授) in April 2010.

Mr. Peng graduated from Wuhan University (武漢大學) in the PRC with a master’s degree in legal studies (法學理論) in June 1996. He also graduated from Huazhong University of Science and Technology (華中科技大學) in the PRC with a doctor’s degree in business administration (工商管理) in June 2008. He obtained the PRC lawyer’s qualification certificate (中華人民共和國律師資格證書) issued by Ministry of Justice of the PRC in August 1996.

Dr. He Weifeng (何威風博士)

Dr. He Weifeng (何威風博士), was appointed as an independent non-executive Director of our Company on 9 October 2023, and is primarily responsible for supervising and providing independent judgment to the Board. He is the chairman of our audit committee and a member of our remuneration committee.

Dr. He has around 15 years’ experience in accounting industry and possesses appropriate accounting and financial management expertise pursuant to Rule 3.10(2) of the Listing Rules.

Dr. He graduated from Jianghan Petroleum Institute (江漢石油學院) in the PRC with a bachelor’s degree in accounting in June 2001 and graduated from Wuhan University (武漢大學) in the PRC in June 2005 with a master’s degree in accounting. He was also awarded a doctor’s degree in business administration (工商管理) of Huazhong University of Science and Technology (華中科技大學) in June 2008.

Mr. How Sze Ming (侯思明先生)

Mr. How Sze Ming (侯思明先生), was appointed as an independent non_x0002_executive Director of our Company on 9 October 2023, and is primarily responsible for supervising and providing independent judgment to the Board.

Mr. How has over 20 years of experience in investment banking and assurance and advisory industries.

Mr. How graduated from The Chinese University of Hong Kong with a bachelor of business administration degree in professional accountancy in May 1999. Mr. How became an associate member of Hong Kong Institute of Certified Public Accountants in February 2005 and a fellow member of the Association of Chartered Certified Accountants in May 2008.